The real estate industry is experiencing a major shift in the way properties are marketed and discovered. Buyers now have access to more information than ever before. Before visiting a property or speaking with a sales representative, they can research locations, compare projects, explore amenities, watch walkthrough videos, and read customer reviews online. This behaviour has changed the role of digital marketing in real estate. Businesses are no longer limited to simply displaying property advertisements. They can create complete digital experiences that educate potential buyers, build trust, and encourage them to take the next step. The Property Search Starts Online…